The Advertising Kit: A Complete Guide for Small Businesses

The Advertising Kit: A Complete Guide for Small Businesses

By: Jeannette Smith (author)Paperback

Up to 2 WeeksUsually despatched within 2 weeks

Description

Contents

Chapter 1 Table of Contents Chapter 2 Preface Chapter 3 1 Business Advertising: A Portrait Chapter 4 2 Start with the Inside Information Chapter 5 3 Targeting Your Customers Chapter 6 4 Sneak Peek Chapter 7 5 Check the Competition Chapter 8 6 The Plan Chapter 9 7 Choosing Media Chapter 10 8 Writing Advertising Messages Chapter 11 9 Newspapers Chapter 12 10 Radio Chapter 13 11 TV: Is It the Impossible Dream? Chapter 14 12 Is It True What They Say About Cable TV? Chapter 15 13 Direct Mail Advertising Chapter 16 14 Yellow Pages Chapter 17 15 Billboards and Transit Chapter 18 16 Magazines Chapter 19 17 Publicity Chapter 20 18 From the Pro's Nest Chapter 21 Jargon Decoder Chapter 22 Index

Product Details

  • ISBN13: 9780739104286
  • Format: Paperback
  • Number Of Pages: 300
  • ID: 9780739104286
  • weight: 449
  • ISBN10: 0739104284

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly

Close