The Artistic Ideals of Graphic Design Artists in the Television Industry: The Developing Standards of a New Art Form

The Artistic Ideals of Graphic Design Artists in the Television Industry: The Developing Standards of a New Art Form

By: Dana R. Ulloth (author), Philip S. Kipper (preface_author)Hardback

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This work analyzes the aesthetics of television design in the broader context of art history and theory while examining the motivations, work practices, and creative ambitions of contemporary design practitioners. Based on interviews of the graphic artists who produce such works, this book offers, for the first time, first-hand information about how these individuals understand their own work. The underlying question studied was: do these individuals fulfill an artistic objective in how they approach their craft? The result is a highly detailed qualitative insight into how television graphic designers work and view their craft that can provide the basis for later research.

About Author

Dr. Dana R. Ulloth is Professor of Mass Communications at Bloomsburg University of Pennsylvania. He received his Ph.D. in Radio, Film, and Television Studies from the University of Missouri.


Foreword by Philip S. Kipper; Foreword by R. Arnold Gibbons; Foreword by Helen E. Bieber; Introduction; Visual Design: The Problems of Evaluation; Examining the Background of Graphic Designers; Biographers of Several Early Graphic Designers and Schools; Production House: A Historical Review of Charlex; Graphic Design: Young International Agency: PRO/CREATE Design and Communications; Academic and Professional Preparation and Practices of Designers at British Broadcasting Corporation (BBC); Large Broadcaster: NBC Cable, MSNBC; MTV: Graphic Design at a Music Network; Survey of People Working in Electronic Television Image Production; News Constraints: A Case Study; Electronic Technologies, Graphic Artists and Their Art; Appendix: Questionnaires Used for Study of Graphic Artists; Bibliography; Index.

Product Details

  • ISBN13: 9780773453166
  • Format: Hardback
  • Number Of Pages: 242
  • ID: 9780773453166
  • ISBN10: 0773453164

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