This best-selling guide provides all the advice artists and craftspeople need to sell their work in today's competitive market. This fantastic new edition has been updated with essential advice on how to make full use of digital opportunities for selling your work, such as social networking and e-marketing.
It contains information and suggestions about:
Selecting and approaching galleries
Pricing and payments
Royalty rates and financial management
Sample contracts and other legal considerations
Creating a website and maximising hits
Mastering social media to increase your visibility
Managing sales via online stores such as Etsy, Folksy or ebay
Printing your own reproductions and marketing them
With a foreword by Mary Ann Rogers, one of Britain's most acclaimed watercolour painters and awarded 'Best Selling Published Artist' by the Fine Art Trade Guild in 2009.
Annabelle Ruston is an editor with the Fine Art Trade Guild, one of whose main functions is to guide its members through the potential pitfalls of selling their work.
Preface Introduction 1 The business side of being an artist 2 The different types of art business 3 Selecting the right business 4 How businesses find artists 5 Making an approach 6 Pricing original work 7 Terms and conditions between artists and galleries 8 Case studies: agreements between artists and galleries 9 Selling direct 10 How to make exhibitions work 11 Agents 12 Copyright and reproduction rights 13 Working with publishers and licensing work 14: Contracts between artists and publishers or licensees 15 Printing your own work 16 Case studies