Make a fast, effective impact on the financial success of your business. Setting the optimum price for your products and services that's right for your customers and market, is vital to success. But how do you know what you're charging is doing the best job possible? In this smart, savvy Authority Guide, pricing expert Shaz Nawaz takes you step by step through everything you need to know to build a solid, reliable pricing strategy for your business. Thrive, flourish and open the door to instant increased turnover, the best customers and accelerated growth with the key to profitable pricing.
Shaz Nawaz BA MA ACA is a financial consultant with particular expertise in pricing strategy. He runs four businesses of his own. He has conducted 3,000+ business growth consultations and led thousands of businesses to greater growth and profit - and guidance on pricing has been crucial in most cases. Thousands of his clients have increased their prices and profits, in all sectors. His presentations and seminars on the subject of pricing strategy are in high demand. Having started out as a chartered accountant, Shaz has also worked as an investment accountant at J.P.Morgan investment bank. He has received a number of awards including The World's Most Inspiring Accountant.
Introduction: v; 1. Why price matters: 1; 2. Pricing and numbers: 9; 3. Common pricing pitfalls and how to avoid them: 17; 4. Different pricing options: 29; 5. Pricing and mindset: 37; 6. Pricing and competition: 47; 7. The power of guarantees: 53; 8. Positioning and pricing: 63; Reading list: 73; About the author: 75