Will eco-friendly fashion dress the future? Can fashion be sustainable? Sustainability is a challenge that cannot be ignored today. Sustainable fashion reassesses the material and manufacturing components without renouncing the aesthetic and symbolic. The Beautiful and the Good highlights--with the aid of case histories--how we are going through a profound and necessary change of paradigm in the culture of consumption.
Marco Richetti is an economist who teaches at the School of Design at the Milan Polytechnic and at the IED-Moda lab, also in Milan. He is one of the founders of sustainability-lab.net, the social network for sustainable fashion. Maria Luisa Frisa is a fashion critic and curator at the Fondazione Pitti Discovery. She is director of the graduate course in fashion design at the IUAV University in Venice. Her latest book is Diana Vreeland After Diana Vreeland (Marsilio, 2011).