Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed.
Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.
John Beech is a Senior Research Fellow at Coventry University, where he is the Head of Sport and Tourism at the Centre for Sustainable Regeneration Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Director of the Centre for the International Business of Sport, at Coventry University. Follow the Editors on Twitter: @JohnBeech @Prof Chadwick
Preface Section A - The Context of Sport 1 Introduction: The Commercialisation of Sport John Beech & Simon Chadwick 2 Governance in Sport John Beech 3 Ethics in Sport Leon Culbertson, Mike McNamee & Emily Ryall 4 The Role of the State in Sport Chris Parker & Alan Barnard 5 The Economics of Competitive Balance in Sport Jon Guest 6 The Impacts of Sport Robert Kaspar & Sebastian Kaiser Section B - Business Functions applied to Sport 7 Organisational Behaviour in Sport Organisations John Old 8 Human Resource Management in Sport Terrence Wendell Brathwaite 9 Branding and Marketing in Sport Norm O'Reilly, Ted Graham & Lindsay Rennie 10 Sports Finance Michael Barker 11 Managing small and not-for-profit sports organisations Cameron O'Beirne 12 Strategy and Environmental Analysis in Sport Andy Adcroft 13 Managing Sport Operations: Quality, Performance and Control Terri Byers 14 The Internet, Online Social Networks, and the Fan Digital Experience Boris Helleu & Maxence Karoutchi Section C - Sport Management Issues 15 Sports and the Law Karen Bill & Simon Gardiner 16 Sport Event and Facility Management Dave Arthur 17 Sport Sponsorship and Endorsement Des Thwaites & Yue Meng 18 Sport Broadcasting Harry Arne Solberg 19 Risk Management in Sport Dominic Elliott 20 The Sports Betting Industry David Morris 21 Sports Retailing and Merchandising Leigh Sparks 22 Sports Media and PR Steve Dittmore 23 The Internationalisation of Sport Simon Chadwick 24 Sports Agents and Intermediaries Anna Semens