The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams.
Mark Conrad is Associate Professor of Law and Ethics at Fordham University's School of Business Administration, where he is also the director of the Sports Business Program.
Introduction: What Makes Sports a Unique Business? Chapter 1 - The Structure of Professional Team Sports Chapter 2 - The Structure of Individual Sports Chapter 3 - The Structure of College and High School Sports Chapter 4 - The International Sports System Chapter 5 - Sports Contracts Chapter 6 - Labor Relations in Sports Chapter 7 - Sports Agents Chapter 8 - Team Relocation and Facility Issues Chapter 9 - Sports Gambling Chapter 10 - Analytics in Sports Chapter 11 - Sports Injuries Chapter 12 - Performance-Enhancing Drugs in Sports) Chapter 13 - Discrimination in Sports Chapter 14 - Intellectual Property and Sports Chapter 15 - Traditional and New Media in Sports Chapter 16 - Taxation and Sports