Television is a massive industry in China, yet fewer people are watching television screens. This ground-breaking study explores how television content is changing, how the Chinese government is responding to the challenges presented by digital media, and how businesses are brokering alliances in both traditional and new media sectors.
Michael Keane is Professor of Chinese Media at Curtin University, Australia. He is the author of Creative Industries in China: Art, Design and Media (2013) and co-editor of Chinese Media: Critical Concepts and Cultural Studies (2013), among many other titles.
Acknowledgments.- Introduction.- 1. Television in Transition.- 2. Nation Building.- 3. Soft Power.- 4. Formats.- 5. Channels and Content.- 6. Convergence.- 7. Rethinking Chinese Television Research.- Bibliography.- Index.