This book takes aim at the most prominent defect in public opinion literature-the gaping imbalance between methodological concerns and virtually everything else. This is both a reference book and an anthlogy. As a reference source, it documents the leading non-methodological issues in polling. As an anthology, the book brings together for the first time the definitive non-methodological literature in public opinion research. Its nine chapters and 38 articles feature brisk, lively writing by the leading scholars and thinkers in public opinion: Mervin Field, Lou Harris, Seymour Sudman, Michael Wheeler, Burns Roper, Kurt and Gladys Engle Lang, Irving Crespi, and Floyd Fowler. With a postscipt by the editor.
Michael L. Young, Ph.D., Professor of Politics and Public Affairs and Associate Director, Institute of Local and Regional Affairs, Penn State University, Harrisburg, is active as a pollster and media analyst. He has made hundreds of on-air radio and television appearances to discuss politics and public affairs. His commentary and analysis have appeaared in such newspapers as The New York Times, The Chicago Tribune, The Los Angeles Times, The Boston Herald, and USA Today. His first book, The American Dictionary of Campaigns and Elections (1987), is a widely-used reference on American politics.