The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook

The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook

By: J. Gray (author)Paperback

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Description

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

About Author

John Gray is Senior Lecturer in TESOL Education at the Institute of Education, University of London, UK. He is interested in language and globalization, the cultural and political aspects of the global spread of English, ELT materials analysis and English language teacher education. His previous publications include The Construction of English , and Neoliberalism and Applied Linguistics (co-author).

Contents

Acknowledgements Introduction Culture and English Language Teaching Describing and Analysing ELT Coursebooks Representational Repertoires 1: Streamline Connections and Building Strategies Representational Repertoires 2: The New Cambridge Course 2 and The New Edition Production and Regulation of Content Consumption of Content Future Directions Conclusion Notes Appendices Bibliography Index

Product Details

  • ISBN13: 9781137507242
  • Format: Paperback
  • Number Of Pages: 218
  • ID: 9781137507242
  • weight: 300
  • ISBN10: 1137507241

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