The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among audiences. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.
Joanna L. Jenkins (PhD, Howard University) is Assistant Professor of Strategic Communication and Advertising at Howard University. She previously taught at American University and Bowie State University. She worked in advertising and as a creative consultant before entering academia.
Contents: The Road to Normalcy: The Development of American Advertising, 1840s - Present - Triadic Convergence & The New Media Ecosystem.