The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

By: Chris Smith (author)Hardback

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"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." Dan Stewart CEO Happy Grasshopper "The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement." Steve Pacinelli CMO BombBomb Capture and close more Internet leads with a new sales script and powerful marketing templates The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise. Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. * Engage with consumers more effectively online * Leverage the strengths of social media, apps, and blogs to capture more leads for less money * Convert more Internet leads into real-world prospects and sales appointments * Make connections on every call and learn the exact words that close more sales The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online the vast majority through social media, mobile apps, blogs, and live chat before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

About Author

CHRIS SMITH is the co-founder of Curaytor, a social media, digital marketing, and sales coaching company that helps businesses grow faster. In less than three years, he used The Conversion Code to grow Curaytor to over $5 million in annual, recurring revenue, without raising any venture capital. Prior, Chris worked for two billionaires, a near billion dollar publicly traded company and a startup that was acquired for $108 million. He speaks live in front of more than 50,000 people a year.


Introduction: How The Conversion Code Was Created ix How to Crack the Conversion Code xiii PART I CAPTURE INTERNET LEADS The Marketer s Creed 2 Chapter 1 Need More Leads? How to Build Websites and Landing Pages That Consistently Capture Internet Leads 3 Content Is Not King if Your Goal Is Capturing and Converting Leads Design, Being Purposeful, and Landing Pages Are King 3 How to Quickly and Inexpensively Turn a Website into a Lead-Generating Machine 8 Landing Pages are the New Black 11 Microwave Marketing Mentality 13 Get the Most Out of Your Website and Landing Pages by Retargeting the Visitors Who Do Not Convert 18 Chapter 2 Writing the Perfect Blog Post 21 Headline 22 Storytelling Hook 22 Fewer Characters per Line at First 23 Featured Image 23 The 1,500+ Word Sweet Spot 24 Soundbites for Social Sharing 25 Now You re Creating Content That Is Ready to Be Optimized for Lead Generation, Social Media, and Search Engines 25 Chapter 3 Optimizing Your Content for Lead Generation, Social Media, and Search Engines 27 Optimizing Your Content for Lead Generation 27 Optimizing Your Content for Social Media 31 Optimizing Your Content for Search Engines 31 Chapter 4 Advanced Facebook Marketing and Advertising Techniques That Generate "Ready to Buy" Leads 37 Facebook Profile Pro Tips 38 Facebook Groups 45 Facebook Pages 47 Facebook Ads 48 The Essentials of Running a Great Facebook Ad 51 The Perfect Facebook Ad Funnel 54 Four Facebook Ad Types Everyone Should Run 60 Chapter 5 Simple Strategies (Beyond Facebook) That Drive Massive Traffic and Leads to Your Website and Landing Pages 65 Email Marketing 66 Retargeting 67 Curation 69 YouTube 70 Twitter 72 Instagram 74 Guest Blogging 75 Podcasting 76 Webinars 77 PART II CREATE QUALITY APPOINTMENTS The Scheduler s Creed 84 Chapter 6 How to Use CRM, SMS, and Marketing Automation to Immediately Turn a New Lead into a Hot Appointment 85 The Fortune Is in the Follow-Up 86 Speed + Tenacity + Script = Highest Conversion Rate Possible 88 SMS > Email 91 Emails That Work 91 Chapter 7 Need More Appointments? How to Use Email Marketing, Retargeting, and User Tracking to Turn Old Leads into Quality Appointments 95 There Is No Longer an Old Lead Bucket 98 Ads as a Lead Follow-Up Tool 102 PART III CLOSE MORE SALES The Closer s Creed 104 Chapter 8 Need to Know Exactly What to Say to a Lead on the Phone? How to Have a Perfect First Minute on a Sales Call with an Internet Lead 105 The Two-Step Precall Lead "Stalk" 106 Gaining Control and ARPing Chapter 9 The Digging Deep Technique: Questions to Ask That Make It Impossible for an Internet Lead to Say No 115 The Digging Deep Technique 116 Chapter 10 How to Build Trust with an Internet Lead in Two Simple Steps 121 Chapter 11 Proactively Uncovering Objections 123 Chapter 12 How to Start Closing an Internet Lead Using the "Five Yes Technique" 127 The 20/20/20 Sale 127 Chapter 13 How to Pitch Using the Feature, Benefit, Tie-Down Technique and Identify Exactly When to Close 131 Always Be Closing 133 Chapter 14 Exactly What to Say When You Start to Close 135 Chapter 15 The Two-Step Close 137 Step 1: The Trial Close 137 Step 2: The Slot Close 138 Chapter 16 What to Say When Someone Still Says No 141 Buying Questions versus Objections 141 ARCing 141 Chapter 17 They Said Yes! Now What Do You Say? 147 Chapter 18 How to Turn a Closed Internet Lead into Even More Sales 149 Bonus: Checking the Analytics and Metrics That Actually Matter (and what to do based on what you find) 153 Notes 163 Index 167

Product Details

  • ISBN13: 9781119211884
  • Format: Hardback
  • Number Of Pages: 192
  • ID: 9781119211884
  • weight: 364
  • ISBN10: 1119211883

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