The Corporate Identity Reader

The Corporate Identity Reader

By: Stephen Greyser (editor), John Balmer (editor)Paperback

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Meeting the needs of identity students and scholars, this anthology is a work of seminal importance, representing readings drawn from a wide variety of disciplines including both classic and contemporary readings. It provides an important overview of the subject, bringing together all the key influences in the field and unifying them with the editor's contextualizing commentary and an original Harvard case study authored by Stephen Greyser.


1. Corporate Identity: Beyond the Horizon 2. Corporate Identity and Corporate Personality: Insights from History and Consultancy 3. Identity by Design 4. The Corporate Identity Mix 5. Models of Corporate Identity 6. Corporate Identity from Within 7. Identity in Question 8. Harvard Style Case Study

Product Details

  • ISBN13: 9780415370998
  • Format: Paperback
  • Number Of Pages: 368
  • ID: 9780415370998
  • ISBN10: 041537099X

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