Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius. In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can hone, and one that benefits from thinking with others and over time. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative. CPSIA choking or other US hazard warning -No California Proposition 65 hazard warning necessary
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About the Author
Matthew A. Cronin is Associate Professor of Management at George Mason University.Jeffrey Loewenstein is Associate Professor of Business Administration at the University of Illinois at Urbana-Champaign.
- Contributor: Matthew A. Cronin
- Imprint: Stanford Business Books,US
- ISBN13: 9781503605077
- Number of Pages: 288
- Packaged Dimensions: 152x229mm
- Format: Paperback
- Publisher: Stanford University Press
- Release Date: 2018-04-17
- Binding: Paperback / softback
- Biography: Matthew A. Cronin is Associate Professor of Management at George Mason University.Jeffrey Loewenstein is Associate Professor of Business Administration at the University of Illinois at Urbana-Champaign.