The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

By: Cameron S. Foote (author)Hardback

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Description

Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys-word of mouth, referrals, and occasional promotions-are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

About Author

Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.

Product Details

  • ISBN13: 9780393733471
  • Format: Hardback
  • Number Of Pages: 224
  • ID: 9780393733471
  • weight: 570
  • ISBN10: 0393733475

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  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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