The Creative Problem Solver: 12 smart problem-solving tools to solve any business challenge

The Creative Problem Solver: 12 smart problem-solving tools to solve any business challenge

By: Ian Atkinson (author)Paperback

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Problem solving tools to solve any business challenge. Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.

About Author

Ian Atkinson is Creative Director at Tangible, a successful integrated agency, and a copywriter by background. He had written two other books: The FT Essential Guide to Business Writing and Copy Righter. He gives talks on creativity and runs workshops on creative problem solving for clients such as Barclays, Dyson, HBOS and National Geographic, plus charities including Guide Dogs, Oxfam, Shelter and The Red Cross.


About the author Introduction Problem solving solved Part I INSIGHT Introduction Where your brain is going wrong Part II INNOVATION Introduction i. Think bigger ii. Think like another iii. Be contrary iv. Be constrained v. Choice architecture vi. Old + old = new vii. Reverse engineering viii. Sidestep the issue ix. Random insertion x. Interrogate and extrapolate xi. Solve something simpler xii. Combine and redefine Part III INSPIRATION Introduction 1. Preparation 2. Generation 3. Development 4. Implementation In conclustion: a better answer Recommended reading Index

Product Details

  • ISBN13: 9781292016184
  • Format: Paperback
  • Number Of Pages: 184
  • ID: 9781292016184
  • weight: 283
  • ISBN10: 1292016183

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