The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at "culture" as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast English with cultures such as Chinese, German, Dutch, Finnish, and Irish. The book closes with two chapters on training for effective business communication and provide models in participatory training and gaming.
1. Introduction (by Niemeier, Susanne); 2. I. Theoretical Issues; 3. Three domains of culture and the triune brain (by Hall, Edward T.); 4. Rhetorical ethos: A bridge between high-context and low-context cultures? (by Campbell, Charles P.); 5. II. Interculturality; 6. Negotiating with foreign business persons: An introduction for Americans with propositions on six cultures (by Weiss, Stephen E.); 7. III. The Cultural Context; 8. Power and distance as cultural and contextual elements in Finnish and English business writing (by Yli-Jokipii, Hilkka); 9. Cultural values and Irish economic performance (by Scharf, W. Fred); 10. IV. Linguistic Perspectives; 11. Parallel texts and diverging cultures in Hong Kong: Implications for intercultural communication (by Grundy, Peter); 12. Cultural keywords in Chinese-Dutch business negotiations (by Li, Xiangling); 13. 'Harmonious cooperation' in an English-German intercultural business negotiation (by Porings, Ralf); 14. V. Training; 15. Raising awareness in business communication training (by Baten, Lut); 16. The experience of sameness in differences: A course in international business writing (by Verckens, Jan Piet); 17. Name Index; 18. Subject Index