Now in its eighth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues.
The fully updated eighth edition offers:
* an expanded focus on organizational activities, with two new chapters that provide greater insight into organizational culture and change, and customer engagement;
* fresh case study material with a range of examples drawn from around the world;
* further resources via a companion website, including a fully updated Instructor's Manual and new interactive quiz questions for students.
Gary P. Ferraro is Professor Emeritus in Anthropology at the University of North Carolina at Charlotte, USA. His expertise includes applied anthropology and intercultural communication. Elizabeth K. Briody is a cultural anthropologist with 30 years of experience of cultural change efforts. She is a leading expert on the culture of organizations and the founder and principal of Cultural Keys, USA, an organization dedicated to helping companies diagnose and solve cultural issues.
Preface 1. Cultural anthropology and global business Introduction: global connections The perspective of cultural anthropology Cultural anthropology and business Anthropology's major concept: culture Cultural differences in business: challenges and opportunities Cross-cultural scenarios 2. Lenses for understanding culture and cultural differences Contrasting values Context Metaphors Change Conclusion Cross-cultural scenarios 3. Communicating across cultures: the nonverbal dimension The nature of nonverbal communication Business introductions Interactions among businesspeople Conclusion Cross-cultural scenarios 4. Communicating across cultures: language The ideal of linguistic proficiency in global business Linguistic diversity Language and culture Language mirrors cultural values Language and social context Additional complicating factors Information and communication technologies Conclusion Cross-cultural scenarios 5. Negotiating across cultures The nature of cross-cultural negotiation Where to negotiate, Effective strategies for international negotiators The use of interpreters The global negotiator Cross-cultural scenarios 6. Partnering across cultures Partnership basics Meetings as opportunities for collaboration Decision making models to advance the partnership work Partnering relationships and problem solving Cross-cultural scenarios 7. Cultural transformation Definition of cultural transformation Change unfolding Critical attributes of planned cultural transformation Business approach to change Anthropological approach to change Applying the planned cultural transformation process to health care Conclusion Cross-cultural scenarios 8. Consumers Consumer or customer: what's the difference? An anthropological approach to understanding consumers Interface between organizations and consumers A holistic approach to consumer research Collaborative approaches Brand meaning and advertising Conclusion Cross-cultural scenarios 9. Global leadership Globally oriented firms Creating a globally oriented workforce The evolving profile of the expatriate assignment Competencies for global leaders Selection for an expatriate assignment Conclusion Cross-cultural scenarios 10. Expatriate assignment Preparation The expatriate experience Repatriation Global strategy reimagined Conclusion Cross-cultural scenarios Appendix A: cross-cultural scenario discussions Appendix B: locating relevant cultural information The traditional anthropological approach Documentary sources useful in developing a cultural profile Human resources for culture-specific information The search for cultural information upon arrival Conclusion References Glossary Index Companion Website content: Student Resources Sumary of learning objective 100 Quiz Questions Instructor's Resources Fully revised 40 page Instructor's manual