The Customer-Driven Company: Moving from Talk to Action

The Customer-Driven Company: Moving from Talk to Action

By: R. C. Whiteley (author)Paperback

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Description

Rated by Fortune Magazine as one of the best management books of 1991, this instant business classic and bestseller is now recognized as the Bible of customer service.

About Author

Richard C. Whiteley, one of the world's most sought-after speakers on the subject of customer service, is Vice Chairman and cofounder of The Forum Corporation, America's leading experts on customer-focused quality.

Contents

* The Missing Ingredients * Create a Customer-Keeping Vision * Saturate Your Company with the Voice of the Customer * Go to School on the Winners * Liberate Your Customer Champions * Smash the Barriers to Customer-Winning Performance * Measure, Measure, Measure * Walk the Talk * A Final Word

Product Details

  • ISBN13: 9780201608137
  • Format: Paperback
  • Number Of Pages: 320
  • ID: 9780201608137
  • weight: 456
  • ISBN10: 0201608138

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