The Designer: Half a Century of Change in Image, Training, and Techniques

The Designer: Half a Century of Change in Image, Training, and Techniques

By: Rosemary Sassoon (author)Paperback

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This book offers a single-authored exploration of the last fifty years of design, with some contributions from international scholars. It includes a powerful human interest element, as the author recounts her own compelling experiences in the industry. It revisits age-old design techniques under the light of new technological advances.Design is one of the most fast-paced fields in the art world, as professionals, students and teachers must reckon with new technologies before the older versions have much time to collect dust. In "The Designer", Rosemary Sassoon surveys fifty years of change in the world of design, evaluating the skills that have been lost, how new techniques affect everyday work, and how training methods prepare students for employment. This indispensable volume reveals how design is both an art and a skill - one with a rich past and momentous relevance for the future.Along the way, Sassoon traces the fascinating trajectory of her career, from its beginning at art school and an early apprenticeship, to her work as an established professional, with advice for designers at every stage of their own development. Weaving together biography and career advice, theory and practice, "The Designer" provides a unique history of the art form and looks ahead to an age of ever-changing attitudes to drawing, aesthetics and artistic practice.

About Author

Rosemary Sassoon is the author of several books, including, most recently, of "Handwriting of the Twentieth Century," also published by Intellect. She works as an independent consultant."


Chapter 1: 'Changing attitudes, images and terminology' - Page 6 - Rosemary Sassoon Chapter 2: 'The neglect of drawing' - Page 15 - Rosemary Sassoon Chapter 3: 'Changes in the training of designers' - Page 24 - Rosemary Sassoon Chapter 4: 'Design education in the last fifty years: a personal perspective' - Page 40 - Jorge Frascara Chapter 5: 'Musing about design' - Page 51 - Sharon Helmer Poggenpohl Chapter 6: 'Reflections on design education in Western Australia during the last quarter of the twentieth century and beyond' - Page 65 - Paul Green-Armytage Chapter 7: 'Oven-ready for employment?'- Page 79 - Neil Barnett & Darren Raven Chapter 8: 'Setting out' - Page 100 - Rosemary Sassoon Chapter 9: 'Starting real life' - Page 105 - Rosemary Sassoon Chapter 10: 'Packaging design' - Page 117 - Rosemary Sassoon Chapter 11: 'Branching out' - Page 126 - Rosemary Sassoon Chapter 12: 'Writing, teaching, research and typefaces' - Page 133 - Rosemary Sassoon

Product Details

  • ISBN13: 9781841501956
  • Format: Paperback
  • Number Of Pages: 144
  • ID: 9781841501956
  • ISBN10: 1841501956

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