The End of Shops: Social Buying and the Battle for the Customer
By
Cor Molenaar (Author)
Hardback
Available / dispatched within 1 - 2 weeks
Quantity
Description
Also available on eBook for £44.99. Click here to purchase from Rakuten Kobo
About the Author
Professor Cor Molenaar is one of Holland's foremost business speakers and writers on the intersection of marketing and technology. He has been Professor in the department of Business Administration at the Rotterdam School of Management since 1999 and extended his fields to include e-Marketing and Distance Selling in 2007. Alongside his academic work, Cor Molenaar has been active as founder and director of consulting firm eXQuo, as Chairman of the Dutch RFID platform and of the Dutch foundation regulating security and warrantee systems for online retailers. Previously he has worked for companies including Ogilvy and Mather Dataconsult and Peppers and Rogers. He is author of a number of books in English and Dutch including e-Strategy (2000) and Interactive Marketing (1996) and Shopping 3.0 (2011). The Dutch edition of The End of Shops sold 5,000 copies within the first few months of publication.
More Details
- Contributor: Cor Molenaar
- Imprint: Routledge
- ISBN13: 9781409449744
- Number of Pages: 210
- Packaged Dimensions: 174x246mm
- Packaged Weight: 589
- Format: Hardback
- Publisher: Taylor & Francis Ltd
- Release Date: 2013-05-24
- Binding: Hardback
- Biography: Professor Cor Molenaar is one of Holland's foremost business speakers and writers on the intersection of marketing and technology. He has been Professor in the department of Business Administration at the Rotterdam School of Management since 1999 and extended his fields to include e-Marketing and Distance Selling in 2007. Alongside his academic work, Cor Molenaar has been active as founder and director of consulting firm eXQuo, as Chairman of the Dutch RFID platform and of the Dutch foundation regulating security and warrantee systems for online retailers. Previously he has worked for companies including Ogilvy and Mather Dataconsult and Peppers and Rogers. He is author of a number of books in English and Dutch including e-Strategy (2000) and Interactive Marketing (1996) and Shopping 3.0 (2011). The Dutch edition of The End of Shops sold 5,000 copies within the first few months of publication.
Delivery Options
Home Delivery
Store Delivery
Free Returns
We hope you are delighted with everything you buy from us. However, if you are not, we will refund or replace your order up to 30 days after purchase. Terms and exclusions apply; find out more from our Returns and Refunds Policy.