Demands for vouchers, charter schools, the growth of home schooling and the rebirth of private education are creating increased competition for public schools. This primer and toolkit for the educators of tomorrow offers skill development ideas, specific ideas, examples, and questions that will guide school leaders as they compete in the new educational marketplace.
Robert J. Brown is Professor of Educational Leadership at the University of St. Thomas in St. Paul, Minnesota. Jeffrey R. Cornwall holds the Sandra Schultz Endowed Chair in Entrepreneurship at the University of St. Thomas.
Part 1 The New Realities of Educational Leadership Chapter 2 How We Got Here Chapter 3 The Role of Entrepreneurship in Education Chapter 4 The Traditional versus the Entrepreneurial Educational Organization Chapter 5 Creating an Entrepreneurial Culture Chapter 6 The Educational Entrepreneur Chapter 7 Planning and Implementation of the Entrepreneurial Community Part 8 Tools and Tactics Chapter 9 Marketing Chapter 10 Telling Your Story: Perception Is Reality Chapter 11 Creating Educational Opportunities through Partnerships Chapter 12 Seeking and Securing Grants Chapter 13 Local Money Sources Chapter 14 Use of Intellectual Properties