Now in its Fourth Edition, The Entrepreneurial Nutritionist gives practical advice on how to start and grow a private practice or consulting business. Timely topics covered include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. An additional feature: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters, and legal forms.
This edition includes results of the first-ever worldwide survey of entrepreneurial dietitians, conducted by the author-approximately 1,335 dietetics professionals were surveyed on how much it cost to get started, what they charge for various services, and their most successful marketing ideas. New case studies by top practitioners are also included.
Introduction Part I: THE BEGINNING 1: The Entrepreneurial Spirit 2: Is Self-Employment for You? Part II: BUILDING A STRONG FOUNDATION 3: Strategies and Management 4: What Can We Learn from the "Masters?" 5: Nurturing Your Creativity 6: Building Your Credibility 7: Ethics and Malpractice 8: Creating a Good Image 9: Counseling Expertise Part III: MANAGING YOUR BUSINESS 10: Business Plan 11: Marketing Decisions 12: Forms of Business Ownership 13: Protecting Your Ideas and Interests 14: Choosing Business Advisors 15: Money and Finance 16: Start-up Decisions and Costs 17: Fees 18: Reimbursement 19: Negotiation, Selling, and Contracts 20: Office Policies and Dealing with Clients Part IV: TAKING YOUR IDEAS TO MARKET 21: Promoting Your Venture 22: Using the Internet in Your Business 23: Website Basics 24: Website Creation to Maximize Promotion Part V: DEVELOPING YOUR PROFESSIONAL PRACTICE 25: Consulting in Long Term Care 26: Tapping into Food and Culinary Markets 27: The "Write" Way to Get Published 28: Media Savvy 29: Sports and Cardiovascular Nutrition 30: The Wellness Movement 31: Continued Competency