The Globalization of Nothing (2nd Revised edition)

The Globalization of Nothing (2nd Revised edition)

By: George F. Ritzer (author)Paperback

1 - 2 weeks availability


The Globalization of Nothing is back in a revised and completely updated Second Edition. In this reconceptualized volume, author George Ritzer focuses his attention squarely on the processes of globalization and how they relate to McDonaldization. This revision is shorter, more concise, and spends much less space on the Nothing-Something continuum that he introduced in the First Edition. New to the Second Edition: - Clearly focuses on the main topic of globalization - Offers a new way to conceptualize and theorize about globalization: This edition delves into two sub-processes of globalization--"glocalization" and "grobalization" - Provides a new way to think about consumer culture and globalization: New material is presented on consumer culture and its globalization as well as the role of branding - Uses a non-technical and accessible style, with many global examples: The examples in this book are drawn from everyday life and global consumer culture that are readily recognizable to students.This text can be used in a variety of courses focusing on the principles of sociology, social change, social theory, globalization, consumerism, and the global economy taught through Sociology departments. It can also be used in courses focusing on globalization, consumerism, and the global economy taught through Political Science and Economic departments.

Create a review

About Author

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.


About the Author Preface 1. Globalization: A New Conceptualization Key Topics in the Study of Globalization Globalization Theories Glocalization and Grobalization Grobalization: The Major Processes Glocal, Grobal, and Local 2. Nothing (and Something): Another New Conceptualization Defining Nothing Defining Something The Something-Nothing Continuum Globalization and the Dimensions of Nothing 3. Meet the Nullities: Nonplaces, Nonthings, Nonpeople, and Nonservices Nonplaces (and Places) Nonthings (and Things) Nonpeople (and People) Nonservice (and Service) Relationships Among the Nullities An Illustrative Excursion to the Movies 4. Nothing: Caveats and Clarifications Conceptual Aids to Understanding Nothing Some Paradoxes The Social Construction of Nothing The Economics of Nothing (and Something) In Defense of Nothing 5. The Globalization of Nothing Elective Affinities Grobalization: Loose Cultural and Tight Structural Forms The Grobalization of Nothing: Enabling Factors 6. Theorizing Glocalization and Grobalization Theorizing the Globalization of Culture Analyzing Sport: Use and Abuse of the Concept of Glocalization Analyzing McDonaldization Anthropologically: More Use and Abuse of Glocalization Thinking About the Fate of the Local Contributions to Cultural Theories of Globalization 7. The Globalization of Consumer Culture---and Global Opposition to It Elements of Consumer Culture Driving Forces Behind the Globalization of Consumer Culture The Role of Branding Beyond the Usual "Consumer" Suspects Global Attacks on the Symbols of American Consumer Culture The Globalization of Nothing and September 11, 2001 8. Loss Amidst Monumental Abundance---and Global Strategies for Coping With It Theory and the Paradoxes of Consumer Culture Loss Amidst Monumental Abundance Strategies for Overcoming the Sense of Loss Notes Index

Product Details

  • publication date: 06/03/2007
  • ISBN13: 9781412940221
  • Format: Paperback
  • Number Of Pages: 264
  • ID: 9781412940221
  • weight: 340
  • ISBN10: 1412940222
  • edition: 2nd Revised edition

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly