The Green Bundle: Pairing the Market with the Planet
Zoomicon-zoom-in
The Green Bundle: Pairing the Market with the Planet

The Green Bundle: Pairing the Market with the Planet

By
Magali A. Delmas (Author) David Colgan (Author)  

Paperback

Available / dispatched within 1 - 4 weeks

Quantity

Also available on eBook for £16.49. Click here to purchase from Rakuten Kobo

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package-a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you. CPSIA choking or other US hazard warning -No California Proposition 65 hazard warning necessary
Magali Delmas is Professor of Management at the UCLA Institute of the Environment and Sustainability and UCLA Anderson School of Management. She is the Director of the UCLA Center for Corporate Environmental Performance. Prior to embarking on her academic career, Delmas worked at the European Commission as the Economic Advisor of the Director for Industry.David Colgan is Director of Communications at the UCLA Institute of the Environment and Sustainability. He is a writer and creative director with a background in policy, law, and politics.
  • Contributor: Magali A. Delmas
  • Imprint: Stanford Business Books,US
  • ISBN13: 9781503606418
  • Number of Pages: 288
  • Packaged Dimensions: 152x229mm
  • Format: Paperback
  • Publisher: Stanford University Press
  • Release Date: 2018-07-31
  • Binding: Paperback / softback
  • Biography: Magali Delmas is Professor of Management at the UCLA Institute of the Environment and Sustainability and UCLA Anderson School of Management. She is the Director of the UCLA Center for Corporate Environmental Performance. Prior to embarking on her academic career, Delmas worked at the European Commission as the Economic Advisor of the Director for Industry.David Colgan is Director of Communications at the UCLA Institute of the Environment and Sustainability. He is a writer and creative director with a background in policy, law, and politics.

Delivery Options

Home Delivery

Store Delivery

Free Returns

We hope you are delighted with everything you buy from us. However, if you are not, we will refund or replace your order up to 30 days after purchase. Terms and exclusions apply; find out more from our Returns and Refunds Policy.