The History and Advancement of African Americans in the Advertising Industry, 1895-1999 (Black Studies S. 19)

The History and Advancement of African Americans in the Advertising Industry, 1895-1999 (Black Studies S. 19)

By: Janice Ward Moss (author)Hardback

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Description

This study chronicles the early 20th century origins and gradual advancement of African Americans within the advertising industry. The author documents how majority and minority marketing experts targeted advertisements in the African American community and then reports on her findings.

Product Details

  • ISBN13: 9780773469457
  • Format: Hardback
  • Number Of Pages: 104
  • ID: 9780773469457
  • ISBN10: 0773469451

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