Featuring a rich collection of cases, this book looks first-hand at hospitality management and explores where managers work, what they do and the real differences they can make. Organized in three parts, it describes the case method approach, reviews how to prepare cases for class discussion and includes 35 cases for teaching and learning. Enhancing managerial competency is emphasized throughout and readers are encouraged to examine managers behaving both effectively and ineffectively. While revealing much about hospitality businesses and practices, this book also provides a broad spectrum of experience that one would get only after a long and varied career.
Table of Contents: PART ONE: LEARNING FROM CASES 1. An Introduction to the Case Method 2. On Cases and the Case Method 3. Toward Clearer Thinking 4. Learning from Casework PART TWO: PREPARING CASES FOR DISCUSSION 5. Preparing Cases, Steps 1-3: Initial Work 6. Preparing Cases, Step 4: Analytical Work 7. Preparing Cases, Step 5: Diagnostic Work 8. Preparing Cases, Step 6: Action Planning 9. Preparing Iceberg Cases, Searching for Information 10. Outlines for Case Preparation and Case Reports PART THREE: CASES FOR DISCUSSION Listing of Cases Au Natural Restaurant Avis Rent-A-Car Bagel Hockey Bamboo Garden Bar Manager Bellman's Tale Beta Beta Fraternity Big Sky Blues Bosnian Resettlement A, B, C Box Tree Cabinet Team Casino Grande Croissant Place Danbury Hotel Evergreen Willows Exclusive Resorts Worldwide Expatriate Manager's Notebook Group Report Harbor View Harrison Hotels Inc. Juan Perez Julie's Cal Kevin Stewart Mama Linguini's Montville Hospital Dietary Department On the Way to the Pinnacle Prospector Hotel Simon Says Smokestack Village Stations Casinos Inc. Two Angel's Inn Visit to McDonalds What to Say? Whiteriver Golf and Country Club Woodward Hotel
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- ID: 9780131120891
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