Now in paperback-the "Think Different" approach to innovation based on the guiding principles and enduring legacy of Apple's legendary CEO Steve Jobs.
Celebrating the life and legacy of one of the most influential innovators of all time, The Innovation Secrets of Steve Jobs has become a landmark in the field, as powerful and inspirational as the man himself. This essential guide shows you how to apply Steve Jobs's seven principles of innovation to any field, dream, or endeavor.
For Jobs, Apple's slogan "Think Different" was more than a marketing tool. It was a way of life-a powerful, positive, game-changing approach to innovation that you can use to unlock your creative potential, turn your passions and ideas into revolutionary products, and captivate your customers by doing what you love. These innovation secrets, like Steve Jobs himself, will continue to inspire, challenge, and motivate us all for generations to come.
Carmine Gallo is the award-winning author of the international bestsellers The Presentation Secrets of Steve Jobs, The Apple Experience, and Talk Like TED, among others. His books have been translated into over a dozen languages.
Acknowledgments ix Preface xi Introduction: What the World Needs Now is More Jobs--Steve Jobs xv Chapter 1: What Would Steve Do? 1 Principle 1: Do What You Love Chapter 2: Follow Your Heart 15 Chapter 3: Think Differently About Your Career 25 Principle 2: Put a Dent in the Universe Chapter 4: Inspire Evangelists 45 Chapter 5: Think Differently About Your Vision 61 Principle 3: Kick-Start Your Brain Chapter 6: Seek Out New Experiences 81 Chapter 7: Think Differently About How You Think 93 Principle 4: Sell Dreams, Not Products Chapter 8: See Genius in Their Craziness 105 Chapter 9: Think Differently About Your Customers 125 Principle 5: Say No to 1,000 Things Chapter 10: Simplicity is the Ultimate Sophistication 137 Chapter 11: Think Differently About Design 155 Principle 6: Create Insanely Great Experiences Chapter 12: We're Here to Help You Grow 175 Chapter 13: Think Differently About Your Brand Experience 185 Principle 7: Master the Message Chapter 14: The World's Greatest Corporate Storyteller 199 Chapter 15: Think Differently About Your Story 209 One More Thing...Don't Let the Bozos Get You Down 219 Notes 223 Index 237