The International Encyclopedia of Media Studies: v. 7 - Research Methods in Media Studies

The International Encyclopedia of Media Studies: v. 7 - Research Methods in Media Studies

By: Fabienne Darling-Wolf (editor)Hardback

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This reference details the innovative and dynamic nature of current research methods in media studies with contributions from a diverse, international group of scholars. Examines both theory and practice with an emphasis on the recent expansion and diversification of media studies Covers quantitative and qualitative methods, paying particular attention to the ways in which they overlap and inform one another Focuses on emerging research methods while underscoring the continuing importance of historical antecedents Explores the impact of new, increasingly transnational technologies on the study of media Argues that current research must transcend methodological boundaries and develop interdisciplinary approaches for studying media Available as a stand-alone reference or as the seventh volume of The International Encyclopedia of Media Studies

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About Author

Fabienne Darling-Wolf is Associate Professor in the Journalism Department and the Media and Communication doctoral program at Temple University s School of Media and Communication. A global media scholar, her work has been published in leading journals, including Journalism, Journalism and Communication Monographs, Journalism Studies, Communication Theory, Critical Studies in Media Communication, and Visual Communication Quarterly.


Contributors to Volume VII xxiii General Editor s Acknowledgments xxx Media Studies: The Interdiscipline of the Present and the Future 1 Angharad N. Valdivia Convergence, Globalization, Technological Development, and Interdisciplinarity in a Fast-Evolving World: The Formidable Question of Method 19 Fabienne Darling-Wolf PART 1 SETTING UP THE STAGE 37 1 Media Research Paradigms: Conceptual Distinctions, Continuing Divisions 39 Slavko Splichal and Peter Dahlgren 2 The Challenge of Media Research Ethics 65 Kevin Healey PART 2 WORKING WITH PEOPLE 87 3 Doing Survey Research in Media Studies 89 Suman Mishra 4 Beyond the Qualitative/Quantitative Divide : Reflections on the Utility and Challenges of Q Methodology for Media Researchers 112 Carolyn Michelle and Charles H. Davis 5 The Interview: A Process of Qualitative Inquiry 135 Sue Robinson 6 Oral History Interviews: Advantages and Challenges of Employing Oral History Interviewing as Part of a Research Project 155 Mike Conway 7 Memories of Films and Cinema-Going in Monterrey, Mexico: A Critique and Review of In-Depth Interviews as a Methodological Strategy in Audience Studies 179 Lorena Frankenberg and Jose Carlos Lozano 8 Conducting Media Ethnographies in Africa 199 Tanja Bosch 9 Autoethnography in Media Studies: Digitalization of Television in Finland, or Carrying Home Cardboard Boxes 217 Johanna Uotinen 10 The Basics of Experimental Research in Media Studies 236 Glenn Leshner 11 Between-Subjects Experimental Design and Analysis 255 Kim Bissell PART 3 WORKING WITH TEXTS 275 12 Using a Mixed Approach to Content Analysis: The Case of Apologetic Rhetoric in the Modern Presidency 277 Rico Neumann and Kevin Coe 13 Lessons Learned from a Research Saga: An Ambitious Content Analysis of Television Form 303 Matthew Lombard 14 Text-Based Approaches to Qualitative Research: An Overview of Methods, Process, and Ethics 319 Sara McKinnon 15 Analyzing Text: The Cultural Discourse in Ethnic Food Reviews 338 Elfriede Fursich 16 Cultural History and Media Studies 358 Richard K. Popp 17 Historical Approaches to Media Studies 381 Mark Hampton 18 Film Analysis 399 James Walters 19 Eye Tracking in Media Studies: Theory, Method, and Its Exemplary Application in Analyzing Shock-Inducing Advertisements 419 Stephanie Geise 20 Exploring Visual Aspects of Audience Membership: Media Studies and Photovoice 445 David R. Novak and Tonny Krijnen PART 4 VIRTUAL CHALLENGES, INTERDISCIPLINARY RESEARCH, AND MIXED METHOD RESEARCH 473 21 The Methodology of Online News Analysis: A Quantitative Approach to Ephemeral Media 475 Helle Sjovaag and Eirik Stavelin 22 Digital Ethnography and Media Practices 498 Elisenda Ardevol and Edgar Gomez-Cruz 23 Clicks and Bricks: Methods and Strategies for Measuring the Effects of Similar Virtual and Physical Activity 519 Lillian C. Spina-Caza 24 Exploring the Eff ects of TV and Movie Music on Childhood 547 Amparo Porta 25 Latino Diasporas and the Media: Interdisciplinary Approaches to Understanding Transnationalism and Communication 570 Jessica Retis Index 595

Product Details

  • publication date: 31/01/2014
  • ISBN13: 9781118733578
  • Format: Hardback
  • Number Of Pages: 682
  • ID: 9781118733578
  • weight: 1186
  • ISBN10: 1118733576

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