Inspiring communication can make the difference between poor performance and exceptional results. This is why CEOs and HR professionals now believe that the ability to understand, motivate and inspire others is the characteristic that is most important when recruiting senior leaders. Many leaders wrongly perceive they have to become inspired orators if they are to inspire others. Wrong.
Language is a system of communication, so the issue is: what system should leaders use to inspire brilliant results?
This is the question Kevin Murray answers in The Language of Leaders. Based on original interviews with an extraordinary list of more than 70 top leaders from a wide range of business and public sector organizations, this book provides a unique insight into how these leaders have responded to the demands of a transparent world. It reports on what they have learned and creates a lexicon for successful communication. The message from these leaders is resoundingly clear - communication is now one of the most crucial skills of leadership.
Filled with actionable lessons and insights from leaders of high-profile organizations, The Language of Leaders is an invaluable book for anybody in a leadership position, or who aspires to lead.
Kevin Murray specializes in strategic communication, reputation management and leadership coaching. He has 40 years of experience in communications, first as a journalist, then in corporate communications, and now consultancy as chairman of The Good Relations Group, which is part of Chime Communications plc. For the past three decades, Kevin has been advising the global chairmen and chief executives (and their leadership teams) of a wide range of organizations. He has provided personal coaching for many of these leaders, helping them to become more effective communicators.
Chapter - 00: Introduction: communicate to inspire;
Section - ONE: Why you need to be a better communicator if you want to lead;
Chapter - 01: Napoleon's leadership legacy;
Chapter - 02: Leadership transformed - life in the fishbowl;
Chapter - 03: The 12 principles of leadership communication;
Section - TWO: The fundamentals;
Chapter - 04: Learn to be yourself, better;
Chapter - 05: Provide a framework for leadership and action, through mission and values;
Chapter - 06: Communicate the future to drive the present;
Chapter - 07: Bring the outside in and focus on building relationships and trust;
Chapter - 08: Engage and align through conversations;