The Life of Y: Engaging Millennials as Employees and Consumers

The Life of Y: Engaging Millennials as Employees and Consumers

By: Debashish Sengupta (author)Paperback

Special OrderSpecial Order item not currently available. We'll try and order for you.


Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice. The 2016 millennial survey by Deloitte on millennials has alarming news for companies the world over. Majority of the millennials or Gen Y workers are likely to change their companies by 2020. While the world over similar trends are visible, India ranks third where the probability of Gen Y workers leaving their current companies is maximum. The survey also points to the fact that this lack of loyalty may be a sign of neglect that millennials might be facing in their organizations. Such poor levels of engagement of millennial workers in India and rest of the world are a huge red flag for all companies. Poor engagement will not only have cost implications but also have huge negative implications on the growth, profitability and sustainability of companies, especially when the going is not particularly easy for most of the industry sectors. This book attempts to create a deep empathy for millennials and is a result of the author's extensive research spanning almost a decade. The book dives deep into the life of Generation Y and seeks to create an unbiased understanding about this generation, thereby exploding the perceptual myths and stereotypes about them. Based on the research, the book suggests a new strategy to engage with the millennial generation in the workplace and marketplace in particular and the society in general. It provides a consultative guidance to engaging millennials seeking to replace the old models and designs of engagement.

About Author

Debashish Sengupta is a dual PhD in management from Central University of Nicaragua (UCN) and Azteca University, Mexico (accredited by ASIC, UK) and holds certificates in `Social Psychology' and `Leadership Development' from Wesleyan University, USA and Japan Management Association, respectively. Dr Sengupta is the co-author of the Crossword Bestseller and KPMG-cited book, Employee Engagement and has authored five other acclaimed books. His research papers have been published in leading international journals. He is a featured Judge at Engage International, a UK-based global engagement consulting firm, for the Blue Lotus Award-given every year to companies with the best engagement practices. He was featured globally as the `author of the week' by PM World Journal, USA, to honour his research contributions. He occasionally writes for reputed business media publications. He guides leaders of large and small organizations worldwide through his teaching, writing, strategic and practical insights, and direct consultation to major corporations and governments. Dr Sengupta is a much sought-after trainer and has done management development programmes for business leaders and managers. His clientele includes CEOs, CXOs and senior managers from Indian and foreign companies. He is a frequent speaker at various business forums. He is currently Professor of Organizational Behaviour and Strategy and Director (MBA Program-Ascent), Alliance School of Business, Alliance University, Bangalore, India. He has also taught in various international exchange programmes. His diverse interactions with students from India, USA, Europe and Far East find reflection in his work on millennials. His blogs on people and millennial engagement are extremely popular and attract large number of readers from all over the world.


Foreword by Marshall Goldsmith Foreword by Kiran Mazumdar Shaw Preface Acknowledgements Part I: Unravelling Millennial Behaviour The Misunderstood Generation! Understanding Millennials Part II: The Life of 'Y' Emotional and Social Wellness Paradox Material Wellness Paradox Physiological Wellness Paradox Paradoxical Life and Happiness Reversal Part III: Engaging the Millennial Generation The New Rule of Engagement Engaging Millennials at the Workplace Engaging Millennials at the Marketplace Engaging Millennials in the Society Corporate Leadership and the Future of Millennial Engagement References

Product Details

  • ISBN13: 9789386602749
  • Format: Paperback
  • Number Of Pages: 316
  • ID: 9789386602749
  • weight: 400
  • ISBN10: 9386602741

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly