Bruce Barton's 1925 effort to reconfigure Jesus for the Roaring Twenties turned into one of the great best-sellers of the century. No Puritan or Prohibitionist, here was Christ as the world's first advertising man, a great business executive who "picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world." In his Introduction, Richard M. Fried explores the book's rich insights into the culture of the 1920s.
Richard M. Fried is professor of history at the University of Illinois at Chicago. He has also written The Russians are Coming! The Russians are Coming!: Pageantry and Patriotism in Cold War America.
Part 1 Introduction by Richard M. Fried vii Part 2 How It Came to Be Written 3 Part 3 The Executive 6 Part 4 The Outdoor Man 19 Part 5 The Sociable Man 30 Part 6 His Method 44 Part 7 His Advertisements 59 Part 8 The Founder of Modern Business 75 Part 9 The Master 90