The Management of Luxury: A Practitioner's Handbook

The Management of Luxury: A Practitioner's Handbook

By: Benjamin Berghaus (editor), Gunter Mueller-Stewens (editor), Sven Reinecke (editor)Hardback

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Description

In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.

About Author

The Management of Luxury is a collection of 26 articles written by 51 individual contributors from around the world, edited by Benjamin Berghaus, Gunter Muller-Stewens and Sven Reinecke. Benjamin Berghaus is Manager of the "Research Program for Luxury Brands" at the Institute of Marketing of University of St.Gallen (HSG), Switzerland. Gunter Muller-Stewens is Professor of Management and Organization at the University of St.Gallen (HSG), Switzerland, and Director of its Institute of Management. Sven Reinecke is Professor of Management, specialized in Marketing, at the University of St.Gallen (HSG), Switzerland, and Director of the Institute of Marketing.

Contents

  • Section - ONE: The Luxury Market;
    • Chapter - 01: The market and business of luxury: an introduction - Gunter Muller-Stewens and Benjamin Berghaus;
    • Chapter - 02: Classifying luxury and prodigality - Michael Jackel;
    • Chapter - 03: Exploring luxury consumer behaviour - Prokopsis Theodoridis and Sofia Vassou;
    • Chapter - 04: Identity-based luxury brand management - Klaus Heine, Michel Phan and Vera Waldschmidt;
  • Section - TWO: Luxury Brand Strategy;
    • Chapter - 05: Public luxury representatives - Michael Breazeale, Christopher R Long and Daniela Ott;
    • Chapter - 06: Curating the creative genius in luxury firms - Charles Aaron Lawry and Sabrina Helm;
    • Chapter - 07: Arts meet luxury brands - Carsten Baumgarth, Nicole Lohrisch and Olga Louisa Kastner;
    • Chapter - 08: Luxury as societal mentor - George Panigyrakis and Eirini Koronaki;
    • Chapter - 09: Preserving luxury exclusivity through art - Claude Chailan and Ivan Valek;
    • Chapter - 10: Brand charismatic legitimacy and marketing of adoration - Delphine Dion and Eric Arnould;
    • Chapter - 11: Digital media in monobrand stores - Marcus Schoegel and Timo Tischer;
  • Section - THREE: Luxury Business Strategy;
    • Chapter - 12: Gravity shift from West to East - Philip Beil, Fabian Sommerrock and Alexander Gaus;
    • Chapter - 13: The Chinese market: entry modes - Rui Wang, Kaibin He and Yue Wen;
    • Chapter - 14: Entering the Chinese market - Rui Wang, Kaibin He and Yue Wen;
    • Chapter - 15: Managing brand extensions in the luxury industry - Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs, Stefan Behrens and Alexander Stigelski;
    • Chapter - 16: Luxury brands enter the online market - Elisa Arrigo;
    • Chapter - 17: Competing as a luxury SME - France Riguelle and Didier Van Caillie;
    • Chapter - 18: Insisting on luxury to survive - Michael Reinhold and Emil Annen;
    • Chapter - 19: Managing price fluctuations of raw materials through innovation - Anne-Flore Maman and Camille Depigny;
    • Chapter - 20: The Counterfeit Timer (c) - Anne-Flore Maman;
    • Chapter - 21: Acting on luxury counterfeiting - Ludovica Cesareo and Alberto Pastore;
    • Chapter - 22: Luxury brands as employers - Verena Batt and Benjamin Berghaus;
    • Chapter - 23: The impact of luxury brands on employees - Benjamin Berghaus and Sven Reinecke;
  • Section - FOUR: Luxury Responsibility;
    • Chapter - 24: Heritage of luxury and responsibility - Duane Windsor;
    • Chapter - 25: Luxury organizations and responsibility: a toolbox - Farah Montesa and Rene Rohrbeck;
    • Chapter - 26: Luxury organizations and social responsibility: a case study - David S Waller and Anurag G Hingorani

Product Details

  • ISBN13: 9780749471668
  • Format: Hardback
  • Number Of Pages: 488
  • ID: 9780749471668
  • weight: 890
  • ISBN10: 0749471662

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