The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses.
The text places the management of tourism in a structured framework, ordered around four principal themes:
- Managing the Tourism System
- Managing Tourism Businesses
- Managing Tourism in its Environment
- Contemporary Issues in Tourism Management
Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.
PART ONE: MANAGING THE TOURISM SYSTEM Introduction - Lesley Pender The Accommodation Sector: Managing for Quality - Richard Sharpley Airlines, Airports and International Aviation - Keith G Debbage Tour Operations Management - Sandra Gountas Managing Tourism Distribution - Lesley Pender PART TWO: MANAGING TOURISM BUSINESSES Human Resource Management in Tourism - Tom Baum and Jithendran Kokkranikal Marketing Management for Tourism - Jackie Clark Strategy for Tourism - John Tribe Managing Finance for Tourism - Tony Blackwood The Law and Tourism - David Grant and Richard Sharpley PART THREE: MANAGING TOURISM IN ITS ENVIRONMENT Managing Urban Tourism - Richard Sharpley and Lesley Roberts Managing the Countryside for Tourism - Richard Sharpley A Governance Perspective Managing Tourism for Development - David J Telfer Site and Visitor Management at Natural Attractions - Chris Ryan PART FOUR: CONTEMPORARY ISSUES IN TOURISM MANAGEMENT The Role of Government in the Management of Tourism - C Michael Hall The Public Sector and Tourism Policies Information and Communication Technologies for Tourism - Dimitrios Buhalis Destination Marketing and Technology - Chris Ryan The Case of Web Based Data Mining Tourism and the Environment - Richard Sharpley International Tourism - Richard Sharpley The Management of Crisis Ethics in Tourism Management - Harold Goodwin and Lesley Pender Managing the Heritage Enterprise for Liveable Host Communities - Frank Go, Ronald M Lee and Antonio Paolo Russo Conclusion