- Business, Finance and Law
- Business and Management
- Management By Business Function
- Sales and Marketing Management
The Marketing Blueprint: Business Blueprints (Business Blueprints)By: Christine Ennew (author)Paperback
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DescriptionThis book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.
About AuthorChristine E. Ennew is a Lecturer in Marketing at the School of Management and Finance at the University of Nottingham, UK.
Contents1. Marketing: An Overview. 2. Marketing Strategy and Planning. 3. Information for Marketing Decisions. 4. Understanding the Marketing Environment. 5. Understanding Buyer Behaviour. 6. Market Segmentation. 7. Market Targeting. 8. Market Positioning. 9. Managing the Marketing Mix. 10. Product Decisions. 11. Pricing Decisions. 12. Promotion Decisions. 13. Place Decisions. 14. Implementing Marketing Strategy. Suggestions for Further Reading. References. Index.
- publication date: 30/03/1993
- ISBN13: 9780631187158
- Format: Paperback
- Number Of Pages: 264
- ID: 9780631187158
- weight: 448
- ISBN10: 0631187154
- Saver Delivery: Yes
- 1st Class Delivery: Yes
- Courier Delivery: Yes
- Store Delivery: Yes