The Marketing Blueprint: Business Blueprints (Business Blueprints)

The Marketing Blueprint: Business Blueprints (Business Blueprints)

By: Christine Ennew (author)Paperback

Up to 2 WeeksUsually despatched within 2 weeks

Description

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

About Author

Christine E. Ennew is a Lecturer in Marketing at the School of Management and Finance at the University of Nottingham, UK.

Contents

1. Marketing: An Overview. 2. Marketing Strategy and Planning. 3. Information for Marketing Decisions. 4. Understanding the Marketing Environment. 5. Understanding Buyer Behaviour. 6. Market Segmentation. 7. Market Targeting. 8. Market Positioning. 9. Managing the Marketing Mix. 10. Product Decisions. 11. Pricing Decisions. 12. Promotion Decisions. 13. Place Decisions. 14. Implementing Marketing Strategy. Suggestions for Further Reading. References. Index.

Product Details

  • ISBN13: 9780631187158
  • Format: Paperback
  • Number Of Pages: 264
  • ID: 9780631187158
  • weight: 448
  • ISBN10: 0631187154

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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