This book will inspire and guide mental health professionals in private practice to leverage their expertise and experience both professional and financial success by building a successful business that goes far beyond exchanging hours for dollars in their office. The author's proven strategies and powerful methods to create multiple revenue streams and multiple ways to help others will help transform the way today's mental health professionals think and work.
DAVID STEELE is the founder and CEO of Relationship Coaching Institute, the first and largest training firm of its kind. Over his thirty years in the field of mental health, he has helped thousands of clients create successful practices, some of which went on to build six- and seven-figure businesses. He is the author of numerous books and videos on practice management and relationships.
Preface vii CHAPTER ONE Is a Million Dollar Practice Right for You? 1 CHAPTER TWO Your Mission and Message 41 CHAPTER THREE Owning Your Niche: The Platinum Rule of Marketing in Action 67 CHAPTER FOUR How to Create Services, Products, and Programs That Promote Change 101 CHAPTER FIVE Creative Business Models and Service Delivery Systems 121 CHAPTER SIX Creative Marketing 145 CHAPTER SEVEN Making the Sale, Getting the Client 189 CHAPTER EIGHT Building Your Million Dollar Practice 225 Epilogue 255 Afterword 265 Appendix: Selected Resources for Building Your Million Dollar Practice 267 About David Steele 269 Notes 271