The race that's run before the one for President-that's 'the money primary.' But more than money must be acquired in the early campaign for President. What's often just as important in securing candidate viability and success is the media coverage garnered during this time, since this is frequently the first decisive test of a candidate's presidential strength. The election years of 1988 and 2000 stand out among recent presidential nomination campaigns because they were two elections in which both major parties had open nomination contests. In this book, Michael J. Goff looks at the pre-candidacy and early candidacy periods of each of these election cycles and the decisive impact that the money primary had on both. His study confirms the pivotal importance of money and media coverage in a successful nomination bid and suggests the advent of yet a new period in the ever-evolving system of presidential selection.
Michael J. Goff is vice president for Development and College Relations at Loyola College in Maryland and has more than twenty-five years of experience in educational fund-raising. He holds a Ph.D. in Government from Georgetown University and teaches in the Master of Liberal Studies Program and the Department of Political Science at Loyola College in Maryland.
Chapter 1 Introduction Chapter 2 "The Money Primary" in the Early Presidential Nomination Process Chapter 3 The Early Presidential Nomination Campaign and Presidential Campaign Finance in the Political Science Literature Chapter 4 Research Plan and Methodology for Examining "The Money Primary" Chapter 5 The Cases of 1988 and 2000: The Two All Non-Incumbent Presidential Nomination Races of the Post-Reform Era Chapter 6 Early Campaign Fund-Raising Success and Candidate Viability Chapter 7 Media Coverage of Campaign Fund-Raising and Candidate Viability Chapter 8 "The Money Primary" and Presidential Selection Chapter 9 Afterword: New Directions for Presidential Nomination Reform