We have grown accustomed to the ubiquity of corporate influence in retail outlets, restaurants, and even higher education-but what happens when corporations take over desire? The Naked Result: How Exotic Dance Became Big Business explores the changing world of striptease, tracing its path from the unruly underground to brightly lit, branded "gentlemen's clubs." Drawing on her own experience as an exotic dancer, Jessica Berson examines the ways that
striptease embodies conflicting notions of race, class, and female sexuality, and how the exotic dance industry deploys these differences to codify and commodify our erotic imagination. Chain clubs, fitness programs, and music videos are moving exotic dance into the mainstream, and stripping its historical potential
to embody and express subversive desires-erotic and otherwise-and generate resistant modes of female erotic subjectivity. Through case studies including Boston's Combat Zone in the 1970s-80s, the development of lap dancing in London in the 1990s, and the triumph of corporate striptease in post-Giuliani New York City in the last decade, The Naked Result reveals an industry that increasingly eradicates individuality and agency in order to increase profits. Ultimately, The Naked
Result argues that corporatization has cheerfully smothered the diversity of sexual desire and expression for both dancers and customers, repackaging the most mysterious human emotions into easily branded experiences no more personal or powerful than those to be found in any themed restaurant or coffee
Jessica Berson teaches Dance Studies at Yale University, and has been a member of Dance and Drama faculties at Harvard University, Wesleyan University, and University of Exeter (UK). She holds a Ph.D. in Theatre Studies from University if Wisconsin-Madison, and is a Certified Laban Movement Analyst. She lives in Boston with her husband and two sons.
1. Introduction: Stripping, Sex, and Starbucks ; 2. Live Nude Girls: Notes on Being a Naked Participant-Observer ; 3. Dancing Sexy: Difference and Desire in Two Connecticut Clubs ; 4. Introducing McStripping: Corporeality, Corporations, and the Advent of the Lap Dance in the United Kingdom ; 5. Dancing in the Combat Zone: Exotic Dance, Nostalgia, and Urban Renewal ; 6.Taking Stock: Striptease, Stratification, and the NASDAQ ; 7. Pasties and Pixels: Striptease and the Mainstream ; Works Cited ; Index