This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to s for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it.
Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media (http://www.bethkanter.org) and the CEO of Zoetica. Allison H. Fine is the author of Momentum: Igniting Social Change in the Connected Age, which was the winner of the 2007 Terry McAdams National Nonprofit Book Award.
Figures and Tables v Foreword vii Randi Zuckerberg Preface xi Acknowledgments xvii The Authors xix ONE Introducing Networked Nonprofits 1 TWO Nonprofit Challenges and Trends 11 PART ONE How to Become a Networked Nonprofit 23 THREE Understanding Social Networks 25 FOUR Creating a Social Culture 41 FIVE Listening, Engaging, and Building Relationships 59 SIX Building Trust Through Transparency 73 SEVEN Making Nonprofit Organizations Simpler 87 PART TWO What to Do as a Networked Nonprofit 103 EIGHT Working with Crowds 105 NINE Learning Loops 121 TEN From Friending to Funding 135 ELEVEN Governing Through Networks 151 Conclusion 163 Notes 167 Glossary 181 Resources 189 Index 193