The New Venture Coursebook is specifically written for students taking new venture courses. It is comprehensive in coverage and helps students to make integrative use of other elements of their business degree. The book helps students to build the bridge between the business plan and their business degree as it provides more depth and academic background and theory.
Gerald Watts is Professor at the University of Gloucestershire, UK
Part I: Getting Ready Introduction 1. Understanding the Challenges 2. Imagining your Business 3. Planning your Planning 4. Planning your Plan Part II: Getting Started Introduction 5. Making a Commitment 6. Naming your Baby 7. Making it Legal Part III: Understanding your Opportunity Introduction 8. Understanding your Customers 9. Understanding your Market 10. Researching your Customers and Market 11. Understanding your Competition 12. Understanding the Bigger Picture Part IV: Developing your Marketing Plan Introduction 13. Your First Draft Marketing Plan 14. Refining your Marketing Plan 15. Planning your Promotion 16. Planning for Growth Part V: Forecasting your Sales Introduction 17. Your First Draft Sales Forecast 18. Developing and Testing your Sales Forecast 19. Completing your Sales Forecast Part VI: Developing your Operations Plan Introduction 20. Your First Draft Operations Plan 21. Planning your Physical Infrastructure 22. Planning Processes and Controls 23. Planning Sourcing and Stock 24. Planning your Human Organization 25. Planning your Start-Up Part VII: Developing your Financial Plan Introduction 26. Your First Draft P&L Forecast 27. Your First Draft Cash Flow Forecast 28. Financing your Business 29. Planning for VAT and Taxation 30. Refining and Evaluating your Financial Forecasts Part VIII: Refining and Using your Plan Introduction 31. Planning for the Longer Term 32. Planning for Uncertainty 33. Protecting your Business 34. Writing your Plan 35. Evaluating, Presenting and Using your Plan