Imagine if you could fit your business strategy on a single sheet of paper?
Imagine having your plans, action points and progress report all in one place?
Imagine how easy it would be to share your plans with other people?
Now you can, with this innovative 4-step strategic planning tool, known as OGSM. It will help you streamline your thinking as well as your writing and develop a one-page plan that gets you results fast.
With an accompanying app!
"A must-read for anyone who wants to make a strategic plan that definitely delivers results."
Conny Braams, Senior VP Operations, Unilever Food Solutions
Marc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. Within P&G the OGSM method is widely used. As a consultant Marc has helped many organizations in The Netherlands and internationally using this simple and effective tool. Marc also writes about Brand Positioning and Internal Branding. All his books are bestsellers in the Netherlands.
Preface Endorsements About the authors Self test: Do you need a one-page business strategy? Introduction Part 1: Laying the Foundations 1. What is OGSM? 2. Where did it come from? 3. What do you need to succeed? a. The cornerstones of effective planning b. Building on a position of strength 4. How do you prepare your plan? a. Positioning b. Business analysis 5. The DNA of strategic thinking: What-by-How Part 2: Building Your One Page Business Plan 6. 'O' for Objective 7. 'G' for Goals 8. 'S' for Strategies 9. 'M' for Measures Part 3: Sharing Success and Reviewing Progress 10. Cascading the plan within your organisation 11. Monitoring your plan Conclusion