The Political Marketing Game

The Political Marketing Game

By: Jennifer Lees-Marshment (author)Paperback

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

About Author

JENNIFER LEES-MARSHMENT Senior Lecturer at Auckland University, New Zealand. Her books include Political Marketing and British Political Parties (2001 and 2008), The Political Marketing Revolution (2004), Political marketing: principles and applications (2010) and Global Political Marketing (2010).


Introduction Analyzing the Market Strategic Development Leading Responsively Marketing the Party Communicating Managing Delivery Marketing Democratically Conclusion: Political Marketing, Democracy and Partnership Academic References Practitioner Interview References

Product Details

  • ISBN13: 9781137516428
  • Format: Paperback
  • Number Of Pages: 259
  • ID: 9781137516428
  • weight: 324
  • ISBN10: 1137516429

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