Now in paperback-the Wall Street Journal bestseller that reveals the secrets behind Steve Job's legendary presentations, with a new introduction about his legacy.
Celebrating the inspiring life and vision of Apple's game-changing CEO, The Presentation Secrets of Steve Jobs has become the essential go-to guide for top-level executives, middle managers, organizational speakers, startup entrepreneurs, and pretty much anyone who needs to engage, persuade, and captivate an audience.
This is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that anyone can master. You'll learn how to take charge of a room, create an inspiring brand story, deliver unforgettable moments-and do it powerfully, effortlessly, and effectively.
Carmine Gallo is the award-winning author of the international bestsellers The Innovation Secrets of Steve Jobs, The Apple Experience, and Talk Like TED, among others. His books have been translated into over a dozen languages.
Acknowledgments v Preface vii Introduction: How to Be Insanely Great in Front of Any Audience xi Act 1: Create The Story 1 Scene1: Plan in Analog 3 Scene 2: Answer the One Question That Matters Most 15 Scene 3: Develop a Messianic Sense of Purpose 27 Scene 4: Create Twitter-Like Headlines 39 Scene 5: Draw a Road Map 49 Scene 6: Introduce the Antagonist 63 Scene 7: Reveal the Conquering Hero 75 Intermission 1: Obey the Ten-Minute Rule 83 Act 2: Deliver the Experience 85 Scene 8: Channel Their Inner Zen 87 Scene 9: Dress Up Your Numbers 105 Scene 10: Use "Amazingly Zippy" Words 113 Scene 11: Share the Stage 127 Scene 12: Stage Your Presentation with Props 137 Scene 13: Reveal a "Holy Shit" Moment 151 Intermission 2: Schiller Learns from the Best 161 Act 3: Refine and Rehearse 165 Scene 14: Master Stage Presence 167 Scene 15: Make it Look Effortless 179 Scene 16: Wear the Appropriate Costume 195 Scene 17: Toss the Script 199 Scene 18: Have Fun 207 Encore: One More Thing 215 Postscript: Steve Jobs by the Book 219 Notes 235 Index 247