The Principles & Processes of Interactive Design is aimed at new designers from across the design and media disciplines who want to learn the fundamentals of designing for interactive media. This book is intended both as a primer and companion guide on how to research, plan and design for increasingly prevalent interactive projects.
With clear and practical guidance on how to successfully present your ideas and concepts, Jamie Steane introduces you to user-based design, research and development, digital image and typography, interactive formats, and screen-based grids and layout.
Using a raft of inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is required reading for budding digital designers. In addition, industry perspectives from key design professionals provide fascinating insights into this exciting creative field, and each chapter concludes with workshop tutorials to help you put what you've learnt into practice in your own interactive designs.
Featured contributors include: AKQA, BBC, Dare, Edenspiekermann, Electronic Arts, e-Types, Komodo Digital, Moving Brands, Nordkapp, Onedotzero, Onformative, Preloaded and Razorfish.
Jamie Steane is the Head of Visual Communication and Interactive Media Design at Northumbria University, UK, where he leads the strategic development and management of a multidisciplinary group of courses including Graphic Design, Interactive Media Design and Motion Graphics and Animation Design.
Introduction: What is interactive design? Chapter 1: Research for Interaction: Understanding the brief Market research User research Visual research Industry perspective - Eilidh Dickson & Helle Rohde Andersen, CIID Workshop I: `Connected life' Chapter 2: Design Development: Conceptual thinking Organizing information, Site maps and task flows Navigation systems Designing learnable interfaces Creating prototypes and wireframes Storyboarding and animatics Feedback and user-testing Industry perspective - Campbell Orme, Moving Brands Workshop II: `The cube' Chapter 3: Colour and Image: Colour meaning and psychology Colour in technical detail Working with colour Using colour systems Encoding and decoding images Preparing images Using image libraries Industry perspective - Tim Beard, Bibliotheque Design Workshop III - `Taste after taste' Chapter 4: Digital Typography: Fundamentals Classification and selection Legibility and readability Using type on television Using type as image Using type for information Type on the web Using type on small and dedicated devices Industry perspective - Mathias Jespersen, e-Types Workshop IV - `Semi-precious' Chapter 5: Grids and Layout: A short history Principles of composition What are grids? Screen size and layout Laying out web content Fluid, responsive and adaptive design layouts Television screen layout and standards Industry perspective - Matt Verity, TrueView Workshop V: `Its all news to me' Chapter 6: Interactive Formats: Web publishing An enhanced web experience Online advertising and banners formats Mobile and tablet Games Dual screens TV graphics components Interactive television Formats without boundaries: experiences and events Industry perspective - Charles Batho Workshop VI: `One message, many formats' Chapter 7: Presenting your Ideas: Preparing for a presentation Digital presentations Physical presentations Creating portfolios Industry perspective - William Lidstone, Razorfish Workshop VII: `Perfect pitch' Conclusion Glossary Bibliography Useful Resources Index Acknowledgements and Credits