The SAGE Handbook of International Corporate and Public Affairs

The SAGE Handbook of International Corporate and Public Affairs

By: Phil Harris (editor), Craig S. Fleisher (editor)Hardback

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This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.

About Author

Phil Harris Is Executive Dean of the Faculty of Business, Enterprise and Life Long Learning and holder of the Westminster Chair of Marketing and Public Affairs at the University of Chester and a Director of the Chester International Centre for Corporate and Public Affairs Research . He is a past Chairman of the Marketing Council (UK) PLC, Board member of the Chartered Institute of Marketing, Professor of Marketing at the University of Otago, New Zealand and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. Phil has organised major conferences such as Machiavelli at 500, the Academy of Marketing Conference and was invited to address the Beijing Forum at Peking University in 2011.He is joint founding editor of the Journal of Public Affairs and a member of a number of international editorial and advisory boards and has published extensively over 150 publications in the area of Chinese business, lobbying, entrepreneurship, political marketing, public affairs, relationship marketing and international trade. He is editor of the Sage Advanced Marketing series and founded the Chester Forum in 2010 as an annual think tank to generate critical knowledge and networks to underpin economic development and social cohesion in his region. Phil in 1996 coined the term "Machiavellian Marketing" in 1996 to explain the complex interface communications interface between Government and Business, strategic political lobbying. He has been actively involved in public affairs for two decades


Introduction: The Continuing Development of International Corporate and Public Affairs - Phil Harris & Craig S. Fleisher SECTION ONE - ESSENTIAL FOUNDATIONS OF PUBLIC AFFAIRS Introduction to Section One - John Mahon Chapter 1: Corporate Public Affairs: Revisiting the Development of a Field - Craig S. Fleisher Chapter 2: Theoretical Lenses and Conceptual Models for Understanding Public Affairs - Duane Windsor Chapter 3: Examining the Public Affairs Scholarship: What We've Learned (& still don't know) from the Empirical Studies of Public Affairs - Richard McGowan Chapter 4: Achieving the Strategic Potential of Public Affairs - Fruzsina M. Harsanyi & Geoff D. Allen Chapter 5: The Status of Instruction in Public Affairs: Peace in the Eye of the Hurricane? - Shannon Blair Creighton & Martin Meznar SECTION TWO - EXPANDING THE BOUNDARIES: PUBLIC AFFAIRS & ITS RELATIONSHIP WITH OTHER KEY DISCIPLINES Introduction to Section Two - Phil Harris Chapter 6: Public Affairs and Marketing - Howard Viney, Paul Baines & Laura Stegen Chapter 7: International Relations and Public Affairs - Ian N. Richardson Chapter 8: Public Affairs and Political Philosophy - Alberto Bitonti Chapter 9: Public Affairs and Information Science/Systems - Amy D. Meli and Edward A. Grefe Chapter 10: Public Affairs and Ecology - Simon Bryceson and Simon Levitt Chapter 11: Political Marketing and Public Affairs - Bruce I. Newman, Wojciech Cwalina and Andrzej Falkowski Chapter 12: The Practice of Public Affairs in Public Administration - Mordecai Lee SECTION THREE - KEY ISSUES IN THE DEVELOPMENT OF PUBLIC AFFAIRS Introduction to Section Three - John Holcomb Chapter 13: Public Affairs, Digital Media, and Tech Trends - Catie Snow Bailard Chapter 14: Corporate Political Activity and Public Policy Outcomes: New Realities and Increasing Challenges - Michael Hadani Chapter 15: Business, Human Rights, and Sustainable Development - Laura Bernal-Bermudez & Tricia D. Olsen Chapter 16: The Regulation of Lobbying Activity - Justin Greenwood Chapter 17: Values, Ethics and Professionalism in Public Affairs - Shannon A. Bowen Chapter 18: Globalization and Multinational Corporations - Jeffrey A. Hart SECTION FOUR - REGIONAL DEVELOPMENT & LOCALIZED APPROACHES TO PUBLIC AFFAIRS Introduction to Section Four - Carla Millar Chapter 19: Public Affairs in the Uncommon European Union - Rinus van Schendelen Chapter 20: Public Affairs in Europe - Alberto Bitonti and Phil Harris Chapter 21: Public Affairs in North America - John Mahon Chapter 22: Public Affairs in Latin America - Andrea Cristina Oliveira Gozetto and Clive S. Thomas Chapter 23: Public Affairs in South Africa - Ronel Rensburg and Olebogeng Selebi Chapter 24: Public Affairs in Australia and Oceania - Geoff Allen Chapter 25: Public Affairs in East and Southeast Asia - Andrew Hughes SECTION FIVE - TACTICAL APPROACHES TO EXECUTING PUBLIC AFFAIRS Introduction to Section Five - Craig S. Fleisher Chapter 26: Lobbying Resources and Strategies - William D. Oberman Chapter 27: Managing Regulatory Affairs and Intelligence: The Often-Hidden Domain of PA Practice - Craig S. Fleisher Chapter 28: Influencing the Legal and Judicial Process - John M. Holcomb Chapter 29: Corporate Issues Management - John Mahon Chapter 30: CSR, Public Affairs and Corporate Community Involvement: Torn between Instrumentalism and Deliberation - Irina Lock & Peter Seele Chapter 31: Making and Managing Lobbying Coalitions - Arco Timmermans SECTION SIX - CASE STUDIES OF PUBLIC AFFAIRS IN ACTION Introduction to Section Six - Danny Moss Chapter 32: Three Case Studies from Latin America: A Living Museum of Government Affairs - Clive Thomas & Kristina Klimovich Chapter 33: The Kenya Chamber of Mines: A Case Study in Public Sector Advocacy - David Irwin & Kariuki Waweru Chapter 34: Lessons in Lobbying Regulation from the UK and Ireland - Conor McGrath Chapter 35: Public Affairs and National Level Lobbying in Japan: Winners and Losers in the Continuing Issue of the American Bases on Okinawa - Koji Haraguchi & Ronald J. Hrebenar Chapter 36: Public-Private Dialogue And Policy Reforms: Lessons From Tanzania - Goodluck Charles Chapter 37: Beppe Grillo: a man, a plan, a van: The tsunami campaign and the national elections february 2013 - Gianluca Vinicio Aguggini

Product Details

  • ISBN13: 9781446276112
  • Format: Hardback
  • Number Of Pages: 728
  • ID: 9781446276112
  • weight: 1430
  • ISBN10: 1446276112

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