The Sage Handbook of Media Processes and Effects

The Sage Handbook of Media Processes and Effects

By: Robin L. Nabi (editor), Mary Beth Oliver (editor)Hardback

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The study of media effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and application to important social contexts. In light of this importance - as well as the rapid changes in the media environment that have occurred during the past 20 years - this Handbook of media effects theorizing and research explores where media effects research has been over the past several decades, and, equally important, where it would be most fruitful to go in the years ahead. In addition to providing a comprehensive framework for those interested in media effects, the Handbook also emphasizes the changing nature of the media landscape. Thus, new technologies not only provide new venues for research, but they also represent challenges to many existing media effects theories (that were formulated prior to the widespread adoption of the Internet). The contemporary diversity of the field and its research is seen in chapters addressing sociological, cultural, and organizational approaches and in chapters on specific approaches, domains, and context-related effects. Throughout the Handbook and within each chapter, authors address the following issues: (1) historical context on theory development/area of study; (2) theory explication and theoretical developments through to the present; (3) typical method of study/research approach/moderators; (4) conceptualization of the audience; (5) the impact of new media environments; (6) criticismsntroversies; and (7) directions for future research. Section I: Begins with an overview of the field, conceptualization of media effects, and the editors' goals for the volume and then focuses on the range of methodologies (both quantitative and qualitative methods) used in the study of media effects. Section II: Focuses on dominant theoretical approaches in the media effects area from a more societal perspective. Included here are some of the most dominant theoretical perspectives in the media effects realm (i.e., cultivation, agenda setting, framing) that relate to broad-reaching effects of both entertainment and news programming. The section then focuses on related theories that, though less developed, have received significant attention in the literature. To expand the horizon of this Handbook, a chapter on Cultural Studies in included to engage more qualitative views of media's societal effects. Section III: Focuses on issues of message selection and processing that are central to the mass media literature. These chapters cut across application contexts. For examples, the emotion chapter touches on entertainment, persuasion, and children's media; the Social Influence/Environmental Aspects chapter includes issues of co-viewing in families, among peers, etc. Section IV: Refelcts a dominant trend in media effects literature - that related to persuasion and learning - and traces its theoretical perspectives (including major theories of persuasion and especially social cognitive theory) through the various contexts in which media have such effects, such as health, advertising, media literacy, and the like. Section V: Explores the contexts and audiences that have been traditional foci of media effects research - violence, children, body image, video games, sports, etc. In each chapter authors address the theories most applicable to those contexts, further expaning the theoretical offerings of this Handbook. The focus on how this sort of research is typically conducted methodologically and how it will need to change in light of new technologies and media advances make these chapters unique. Section VI: Expands on existing work by focusing on a concern central and unique to the communication discipline - message medium - and how it influences effects ranging from what messages are attended to (e.g., formal features), how we spend our time (e.g., displacement effects), and even how we think (e.g., medium theory).

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About Author

Robin L. Nabi (PhD, Annenberg School for Communication, University of Pennsylvania, 1998) is an associate professor of communication at the University of California, Santa Barbara. Her research interests focus on discrete emotions' influence on message processing and decision making in response to media messages that concern health or social issues. Her work has appeared in numerous communication journals, and she has served on several editorial boards, as the chair of the Mass Communication Division of the International Communication Association, and as a co-editor of Media Psychology. Mary Beth Oliver (Ph.D., University of Wisconsin, Madison, 1991) is a professor in and co-director of the Media Effects Research Lab in the College of Communications at Penn State University. Her research and teaching focus on media effects, with an emphasis on media entertainment, media and emotion, and media and social cognition. She was a Fulbright Research Scholar in New Zealand and served as Chair of the Mass Communication Division of the National Communication Association. She is co-editor with Jennings Bryant on Media Effects, Advances in Theory and Research (3rd ed.), and is former co-editor of Media Psychology, former associate editor of the Journal of Communication and Communication Theory, and former book-review editor for the Journal of Communication.


PART I. CONCEPTUAL AND METHODOLOGICAL ISSUES 1. A Retrospective and Prospective Look at Media Effects - Jennings Bryant, Dolf Zillmann 2. Conceptualizing the Audience - W. James Potter 3. Quantitative Methods and Causal Inference in Media Effects Research - Itzhak Yanovitzky, Kathryn Greene 4. Qualitative Methods - Thomas R. Lindlof PART II. SOCIETY, POLITICS, AND CULTURE 5. Cultivation Analysis and Media Effects - Michael Morgan 6. Framing and Agenda Setting - Dhavan V. Shah, Douglas M. McLeod, Melissa R. Gotlieb, Nam-Jin Lee 7. The Influence of Presumed Media Influence: Origins and Implications of the Third-Person Perception - Nurit Tal Or, Yariv Tsfati, Albert C. Gunther 8. News and Poliltics - Vincent Price, Lauren Feldman 9. Media Effects and Cultural Studies: A Contentious Relationship - Toby Miller PART III. MESSAGE SELECTION AND PROCESSING 10. Uses and Gratifications: An Evolving Perspective of Media Effects - Alan M. Rubin 11. Entertainment - Mary Beth Oliver 12. Current Research in Media Priming - David R. Roskos-Ewoldsen, Beverly Roskos-Ewoldsen 13. The Limited Capacity Model of Motivated Mediated Message Processing - Annie Lang 14. Emotion and Media Effects - Robin L. Nabi 15. Mediated Relationships and Media Effects: Parasocial Interaction and Identification - Jonathan Cohen 16. Individual Differences in Media Effects - Marina Krcmar 17. Media Use and the Social Environment - Daniel G. McDonald PART IV. PERSUASION AND LEARNING 18. Theories of Persuasion - Daniel J. O'Keefe 19. Social Cognitive Theory and Media Effects - Frank Pajares, Abby Prestin, Jason Chen, Robin L. Nabi 20. Emerging Issue in Advertising Research - L.J. Shrum, Tina M. Lowrey, Yuping Liu 21. Media Effects and Population Health - K. Viswanath, Sherri Flynt Wallington, Kelly D. Blake 22. Educational Television - Marie-Louise Mares 23. Media Literacy - W. James Potter, Sahara Byrne PART V. CONTENT AND AUDIENCES 24. Violent Media Effects - Brad J. Bushman, L. Rowell Huesmann, Jodi L. Whitaker 25. Racial/Ethnic Stereotyping and the Media - Dana E. Mastro 26. Media and the Body - Kristen Harrison 27. Media and Sexuality - Jane D. Brown 28. Perceptions of Media Realism and Reality TV - Alice E. Hall 29. The Effects of Viewing Televised Sports - Arthur A. Raney 30. Digital Games - Peter Vorderer, Ute Ritterfeld 31. Children and Adolescents: Distinctive Audiences of Media Content - Barbara J. Wilson, Kristin L. Drogos PART VI. MEDIUM ISSUES 32. Diffusion of Innovations: Theoretical Extensions - Ronald E. Rice 33. Displacement Effects - Jennings Bryant, Wes Fondren 34. Medium Theory: An Alternative to the Dominant Paradigm of Media Effects - Joshua Meyrowitz 35. The Evolution of Media System Dependency Theory - Sandra J. Ball-Rokeach, Joo-Young Jung 36. Media Effects 2.0: Social and Psychological Effects of Communication Technologies - S. Shyam Sundar 37. The Study of Media Effects in the Era of Internet Communication - Miriam J. Metzger

Product Details

  • publication date: 06/10/2009
  • ISBN13: 9781412959964
  • Format: Hardback
  • Number Of Pages: 656
  • ID: 9781412959964
  • weight: 1293
  • ISBN10: 1412959969

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