This book captures the state of the art in visual research. Margolis and Pauwels have brought together, in one volume, a unique survey of the field of visual research that will be essential reading for scholars and students across the social sciences, arts and humanities.
The SAGE Handbook of Visual Research Methods encompasses the breadth and depth of the field, and points the way to future research possibilities. It illustrates 'cutting edge' as well as long-standing and recognized practices. This book is not only 'about' research, it is also an example of the way that the visual can be incorporated into data collection and the presentation of research findings. Chapters describe a methodology or analytical framework, its strengths and limitations, possible fields of application and practical guidelines on how to apply the method or technique.
The Handbook is organized into seven main sections:
- Framing the Field of Visual Research
- Producing Visual Data and Insight
- Participatory and Subject-Centered Approaches
- Analytical Frameworks and Approaches
- Visualization Technologies and Practices
- Moving Beyond the Visual
- Options and Issues for Using and Presenting Visual Research.
Eric Margolis is an Associate Professor in the Hugh Downs School of Human Communication. He is President of the International Visual Sociology Association.
Luc Pauwels is Professor of Visual Culture at the University of Antwerp. He is Chair of the Visual Communication Studies Division of the ICA and Vice-President of the International Visual Sociology Association (IVSA).
Preface: Aims And Organization Of This Handbook PART ONE: FRAMING THE FIELD OF VISUAL RESEARCH An Integrated Conceptual Framework for Visual Social Research - Luc Pauwels Looking Two Ways: Mapping the Social Scientific Study of Visual Culture - Richard Chalfen Visual Studies and Empirical Social Inquiry - Jon Wagner Seeing Things: Visual Research and Material Culture - Jon Wagner PART TWO: PRODUCING VISUAL DATA AND INSIGHT Anthropological Film Making: An Empirical Art - David MacDougall Repeat Photography in Landscape Research - Mark Klett Re-Photography for Documenting Social Change - Jon H Rieger Visual Research Methods in the Design Process - Prasad Boradkar PART THREE: PARTICIPATORY AND SUBJECT-CENTERED APPROACHES Community-Based Participatory Video and Social Action in Rural South Africa - Claudia Mitchell and Naydene de Lange Differentiating Practices of Participatory Visual Media Production - Richard Chalfen Some Theoretical and Methodological Views on Photo-Elicitation - Francesco Lapenta Children-Produced Drawings: An Interpretive and Analytical Tool for Researchers - Tirupalavanam G. Ganesh The Photo Diary as an Auto-Ethnographic Method - Elisabeth Chaplin PART FOUR: ANALYTICAL FRAMEWORKS AND APPROACHES Quantitative Content Analysis of the Visual - Annekatrin Bock, Holger Isermann and Thomas Knieper Iconography and Iconology as a Visual Method and Approach - Marion G. Muller Visual Semiotics: Key Features and an Application to Picture Ads - Winfried Noeth Press Photography and Visual Rhetoric - Terrence Wright Methodological Approaches to Disclosing Historic Photographs - Eric Margolis and Jeremy Rowe Researching Film and History: Sources, Methods, Approaches - James Chapman Looking Closely: Toward a Natural History of Human Ingenuity - Ray McDermott and Jason Raley Ethnomethodology and the Visual: Practices of Looking, Visualization and Embodied Action - Michael Ball and Gregory Smith Videography: An Interpretative Approach to Video-Recorded Micro-Social Interaction - Hubert Knoblauch and Rene Tuma PART FIVE: VISUALIZATION TECHNOLOGIES AND PRACTICES Eye-Tracking as a Tool for Visual Research - Bettina Olk and Arvid Kappas Expanding Cartographic Practices in the Social Sciences - Innisfree McKinnon Participatory Geographic Information Systems (PGIS) in Visual Research - Daniel Collins Numbers into Pictures: Visualization in Social Analysis - John Grady Visual Conceptualization Opportunities with Qualitative Data Analysis Software - Raewyn Bassett PART SIX: MOVING BEYOND THE VISUAL Multimodality and Multimodal Research - Theo van Leeuwen Researching Websites as Social and Cultural Expressions: Methodological Predicaments and a Multimodal Model for Analysis - Luc Pauwels How to 'Read' Images with Texts: The Graphic Novel Case - Jan Baetens and Steven Surdiacourt A Multisensory Approach to Visual Methods - Sarah Pink PART SEVEN: OPTIONS AND ISSUES FOR USING AND PRESENTING VISUAL RESEARCH Interactive Media Representation - Roderick Coover Doing and Disseminating Visual Research: Visual Arts-Based Approaches - Donal O'Donoghue Making Arguments with Images: Visual Scholarship and Academic Publishing - Darren Newbury Making a 'Case': Applying Visual Sociology to Researching Eminent Domain - Brian Gran Visual Research Ethics at the Crossroads - Rose Wiles, Andrew Clark and Jon Prosser Legal Issues of Using Images in Research - Jeremy Rowe