Shortlisted for the BAAL Book Prize 2017
Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language.
The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language.
Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.
Marcel Danesi is a Professor at the University of Toronto, Canada. He is known for his work in semiotics and youth culture. He has published on the meanings of popular culture and how they inform social evolution. He has also written textbooks introducing linguistics and semiotics, and published a series of books on advertising as a sign system.
1. Emoji and Writing Systems Defining Emoji Writing Systems Writing as Social Practice Stylization Research Method 2. Emoji Uses Phatic Function Emotive Function Standardization Ambiguity Culture-Coding 3. Emoji Competence General Features The Emoji Code Core Emoji Peripheral Emoji Compression 4. Emoji Semantics The Thesaurus Effect Framing Connotation Facial Emoji Blending The Power of Images 5. Emoji Grammar Calquing Conceptualization Syntactics Rebus Writing Overview 6. Emoji Pragmatics Pragmatic Competence Salutation Punctuation Other Pragmatic Functions Some Relevant Questions and Findings 7. Emoji Variation Cross-Cultural Variation Usage According to Nation Cultural Coding Visuality Adjacency Pair Variation Cartoon Style Literacy 8. Emoji Spread Emoji-Only Writing Emoji Translations Emoji in Advertising Effort 9. Universal Languages Artificial Languages Blissymbolics The Emoji Code 10. A Communication Revolution? The Global Village Emoji as Trend The Future of Emoji References