The Tipping Point: How Little Things Can Make a Difference

The Tipping Point: How Little Things Can Make a Difference

By: Malcolm Gladwell (author)Paperback

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Description

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

About Author

Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.

Product Details

  • ISBN13: 9780316346627
  • Format: Paperback
  • Number Of Pages: 301
  • ID: 9780316346627
  • weight: 295
  • ISBN10: 0316346624

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