The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World

The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World

By: Li Wanqiang (author)Hardback

Up to 1 WeekUsually despatched within 1 week

£19.59 RRP £27.99  You save £8.40 (30%) & FREE Saver Delivery on orders over £20

Description

How one small tech company got smart about social media and became "China's new smartphone king" (CNN) In this exclusive inside look at the phenomenal rise of Xiaomi-the new smartphone company that's giving Apple a run for their money-cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player. You'll discover: * How Xiaomi became the third largest smartphone maker in the world-in just 4 years' time * How the cofounders landed their first million users-without spending a dime on advertising * How Xiaomi used social media to build exceptional brand recognition and word-of-mouth momentum * What every business can learn from Xiaomi's proven success in customer engagement, viral marketing, and cutting-edge product development Already an instant bestseller in China, Wanqiang's eye-opening book provides an exciting new business model for today's flatter, faster world of Internet marketing and user-inspired innovation. No matter how big or small your business, The Xiaomi Way can show you how to even the playing field, develop products people will love, spread the word through social media, and turn customers into passionate, lifelong fans. Includes a foreword by Lei Jun, Xiaomi CEO.

About Author

Li Wanqiang is the cofounder of Xiaomi.

Contents

FOREWORD BY LEI JUN CHAPTER 1: A SENSE OF ENGAGEMENT CHAPTER 2: PRODUCT CHAPTER 3: BRAND CHAPTER 4: SOCIAL MEDIA CHAPTER 5: SERVICE CHAPTER 6: DESIGN CHAPTER 7: ALEE'S NOTEBOOK POSTSCRIPT APPENDIX A. EVENTS APPENDIX B. ILLUSTRATIONS ACKNOWLEDGMENTS: THE BENEFACTORS OF THIS PARTICULAR DREAM INDEX

Product Details

  • ISBN13: 9781259584534
  • Format: Hardback
  • Number Of Pages: 256
  • ID: 9781259584534
  • weight: 490
  • ISBN10: 1259584534

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly

Close